Top 5 Ways to Increase Brand Awareness

Signage

Should you currently be running a business, or you’re in the beginning of starting up, one important area to consider is to ensure that you invest in good signage. Creative and attractive signage will help your business stand apart from the competition.
Research has shown that customers are more likely to purchase from a business they’ve already heard of, so signs are a big part when it comes to future sales. Business signs will serve as a silent salesperson for your business, the exterior signs we provide draw attention to your place of business and will help differentiate them from others on the street. Interior signage can help customers to locate certain products which can lead to impulse sales when they’re added to special displays.
Both interior and exterior signage comes in a variety of options from a-boards, illuminated signs, shop front signage, fascia signs, plaques, door signage, notice boards, directory signs and point of sale signage.

Business Cards

Whilst it’s small in size, the business card is critical to the development of all businesses, they’re often handed over to prospective customers and are a highly personalised form of marketing. Their multiple design options also ensure that there’s lots of opportunities when it comes to promoting your business in a creative manner.
Business cards are vital when it comes to making first impressions, an attractive, eye-catching business card with relevant contact information can capture the attention of a prospective customer. They’re also a cost-effective tool to use as they’re cheaply priced.
Business cards can go wherever you go, they’re an essential mobile marketing tool should your business require you to travel frequently. Another great reason to utilise this marketing tool is that they can help you to establish your brand, making your company more easily identifiable. You can do this by including your company’s logo and advertising slogan on the card.

Online Presence

Having an online presence means much more than just putting up a website for your business, it’s setting up a virtual version of your company, welcoming and informing your customers of what you’re all about. Your website should express your brand and who you are, you want your customers to recognise your presence online and choose you for the specific products and services that you offer. When designing your website, this will give you the chance to express yourself and portray your brand in a way that you feel is right.
The internet never sleeps and every portal you offer online means that you can ensure that you’re providing to your customers 24 hours a day. Allowing your customers to research your product or service after opening hours.
Also, don’t forget Facebook, Twitter and all the other social media channels, these mediums just extend to ways which you can communicate with your customers.

Brochures and Flyers

Brochures and flyers are still very much an integral part of the traditional printing marketing collateral, despite the growing popularity of other online marketing initiatives. Well designed-brochures are very much collectible items for a number of customers, this is down to their visual appeal and the product and service information included inside.
Brochures and flyers are both cost effective as they can include as much or as little information as you wish. Printers will also offer bulk printing costs, which will make it much cheaper for you. Brochures and flyer content will focus on the business’s offerings in order to ensure the undivided attention of all potential customers who will browse through them. The key is to make sure that the content included is both interesting and informative and also includes images and a call to action.
When it comes to effective marketing and brand awareness, it’s all about customer interactions, brochures are just another way to interact with customers and generate leads for sales teams to follow up. Printed flyers and brochures are easy to access and read in comparison to an email or a website.

Promotional Merchandise

Promotional products were a popular choice for building brand recognition during marketing campaigns and increasing brand awareness, but with online marketing often being favoured, promotional items tend to be forgotten about, but they shouldn’t be undervalued. It’s important to recognise how merchandise can really help with your company’s branding and also go hand in hand with your marketing strategy.
Promotional products have longevity, unlike other forms of marketing material, so whilst the focus tends to be on digital channels, promotional merchandise can take your brand into the real world. Research has shown that people tend to keep their promotional products for one year or longer, this results in increased brand awareness for both the person using the product and those who are around the recipient.
The effects of receiving a free gift will never fail, receiving something unexpected from a business means that the associate will feel an unexpected positive emotion with your brand. Research has demonstrated that promotional merchandise makes almost six times as many recipients feel appreciated as other mediums of marketing like print and web.

When it comes to increasing your brand awareness, there’s lots of ways you can do this. Especially with a range of businesses out there who provide marketing tools, from sign makers, to promotional printing, to graphic and web design, make sure that your brand and business flourish.

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