The Importance of Branding for Business
Importance of Using Consistent Branding
For any type of business, branding is important and it’s even more important to make sure that your branding is consistent and matches across the board. Good branding will help you to build your brand name meaning you’re likely to become more well-known; especially in the local area you serve. At Cherrill Print, we have created a list of some of the most popular ways that business can brand themselves.
Types of Branding To Consider
There are many different types of branding to consider and whether you choose a few or you go the whole hog and choose them all; the decision is ultimately down to you. Using consistent branding across your business is the best way to build your brand name; the more branding you have the more you’re likely to be noticed and recognised.
Signage shouldn’t be a consideration it should be something that all businesses have; no matter how big or small they might be. Signs are available in a number of options such as acrylic, flex face systems and much more. The great thing about signage is it can be used both on the interior and exterior of your property. The type of sign you choose is entirely down to you, as the best option is different for any type of business. All signage should match your current branding and contain things such as your logo, slogan or the services you offer. When having signage made it’s important to use quality signage materials, to ensure the highest level of finish is achieved.
Print Based Marketing
Printing is something we all do and whether you have your own or you outsource your printing, it’s important to use branding across all of your print based marketing. Whether it’s a flyer, booklet, letterheaded paper or something else, make sure you brand it with your colour scheme, logo, contact information and the services you offer. Working out how to get all of that information into one piece of printing can be difficult and that’s where designers come in. A graphic designed will work with you to create printed based marketing that meets your current business image and colour scheme.
We all remember going to school and hating wearing the same old uniform day in and day out. But uniform is one of the best items to brand as it will create brand exposure; as people are likely to be seen in it outside of work. The thing is with uniforms is they don’t need to be restrictive and there are many different variations available. Whether you want a more formal look with shirt and trousers or a more chilled vibe with hoodies and t-shirts; the choice is entirely down to you. The important thing to remember is to make sure it meets current branding and if you update your branding remember to change your uniform.
Todays world is all about websites and social media, so make sure you’re taking full advantage of this. With a freshly branded website that’s easy to use and navigate will keep users engaged meaning they are likely to explore more about what your business has to offer. In addition to websites making sure your branding is consistent across all types of social media platforms will help to establish a good brand name as people will recognise your business. Keeping logos the same across the web, seeing two different logos or multiple social media platforms will only lead to confusion for customers.
Whilst the exterior of your business is likely to be branded, why not take advantage and use the inside to. Looking at companies such as Google and Lego and seeing what they have done with their spaces, allows you to see the potential for your business. Shops have the easy part as most are likely to similar colours and branding inside as it’s commonplace. Whereas offices mightn’t think about branding the inside. With interior branding you can go as wild or simple as you like; whether it’s just matching wall and furniture colours or the whole nine years with interior signage, branded mugs or tables, it’s entirely down to you.