How to Get More From Printing
Are you looking for ideas on how to make the most of your printing? Cherrill Print would like to share 5 ways to make the most of your prints. Whether you’re a small or large business, a company that’s been around for years or a new start up business, we’re confident that our tips will be beneficial for you. We have been providing printing services across the UK for many years now, so regardless of what you’re looking for, for your business, we’re sure that our printing tips will help you to make the most of your printing.
When it comes to printing, a lot of businesses look at their competition or try to keep things simple. But bold is best. If someone can go elsewhere for a similar service then what’s stopping them? You need to stand out and catch the attention of your potential customers right from the moment they see your print.
1. Don’t Compromise on Quality
Printing comes in a range of finishes and quality options. For us, we would always advise our customers to invest in better quality prints than standard finishes. This is for no benefit for us, but the customers they’ll be giving their prints too. As printers in Croydon, we have been providing printing services for many years now. So it’s fair to say that we have worked with a large number of clients across the UK in search of the best printing. If you were to compromise on the quality of your prints, it will show in the end result and can be the reason a customer could choose not to use you. It’s all about making the right impression and showcasing your business in the best way possible, and choosing high quality prints is something to consider.
2. Keep to Your Branding
One of the most simple pieces of advice we would suggest is to always keep to your branding. Don’t create new colour schemes for your business each time you print, this can stop customers from recognising your business and it looks unorganised. Once you have chosen your branding colours, stick to it. This will keep your printing and advertising uniform throughout, ensuring your business can be seen and easily recognised without effort.
3. Know Your Audience
Depending on the industry you’re in, your audience will be significantly different from another customer of ours. So, don’t keep the design simple, go for something that targets your audience and will draw them into contacting you. Think about your audience, the average age range and their typical interests or what you would expect to see from the type of service or product you offer. This is key to drawing their attention and interesting them enough to want to contact you.
4. Minimise Text, Visual is Important
Something that often gets mistaken is the amount of text to use on your print. You need to be straight to the point in the sense of information. Your design and content has to catch their attention immediately and provide the customer with everything they need. Too much text can be overwhelming and creates a negative impact on the appeal of the prints. Whereas if you keep your text simple and straight to the point, customers will be wowed by the design and enjoy the print, wanting to know more so they will be able to contact you to discuss this. Our advice would be to share a few words about the product or service, be visual and don’t forget the important contact details of your business.
5. Offer a Discount With a Code From the Print
If you offer a discount for your customers when using your print, it not only encourages them to use your business, but it will show that your print is paying off too. It could be a 10% discount that pays for itself but it means your number of customers through advertising will increase. It’s a win, win! If you do like the sound of using a discount code, maybe opt for an end date for this, as it is more encouraging for the customer to use your business sooner rather than later. If the type of print your choosing isn’t suitable for this, then the discount itself will be rewarding.
Why Printing is Important
Regardless of your industry or the products and services you offer, your printing will play a huge part in your advertising. From business cards to banners, there are so many options of how and where you can advertise your business through print. But why is it important? Here are 5 main reasons why printing is important for your business:
- You’re in control of what’s being shown and advertised
- Market your business in an effective manner
- Various printing materials mean you can target customers in many ways
- Better results from customers when they have something physical to hold
- Low cost solution to advertising, suitable for all businesses
All in all, printing offers an effective and affordable solution to advertising your business. With business cards, you can provide contact information for an individual in your company, and with banners, you can target multiple people at once, many times over. Likewise, with posters, they can be put up in high traffic areas of places and offers an incredible, low cost and ongoing solution to promoting your business, products and services. The possibilities are endless!
Choose Cherrill Print
Now that you know more on how to get the most from your printing, it’s time to choose Cherrill Print. We’re here to take care of all your printing needs. Nothing is ever too small or too large for us, so regardless of your printing requirements, we’re here to help. Simply contact Cherrill Print today to find out more about our printing services. Call our team for a FREE printing quote!